(Normandy, TN) — Getting the message out about environmental causes and conservation programs often proves difficult for those not routinely engaged in marketing work but a few best practices and a little persistence can make the world of difference, says Envolve Strategies founder at a recent summit on watershed issues.
Mark Thien kicked off a three-hour session at The Tennessee Watersheds Summit, dedicated to “Getting the Message Out — Strategies for Watershed Associations and Environmental Groups. In addition to the sustainability marketing and consultancy he founded in 2008, Thien co-created the Nashville Clean Water Project, a major eco-recovery program in Nashville, TN.
In a 12-month span from May 3, 2008 to May 2, 2009, the Nashville Clean Water Project garnered more than 2.3 million media impressions with a consistent and commited public awareness campaign about trash and illegal dumping at Percy Priest Lake. The lake is the fourth busiest in the country managed by the U.S. Army Corps of Engineers, with more than 6 million visitors annually.
The Tennessee Watershed Summit is an annual meeting of water and habitat experts hailing from numerous organizations, including The Tennessee Nature Conservancy, The Land Trust of Tennessee, Cumberland River Compact, Cumberland Region Tomorrow, Harpeth River Watershed, Tennessee Scenic Rivers Association, and the Duck River Watershed Association, among others.
For a recap of the meeting or insight to the best practices shared, feel free to contact Mark with the Contact form on this website.